Global Renewables Alliance is pleased to play a leading role in a new global campaign to supercharge electrification powered by renewable energy, Electrify Now, launched at the Global Energy Transition and Electrification Summit at London Climate Week. 

This campaign is part of a new international movement comprising over 40 business groups, think tanks and civil society organisations, backed by governments including the EU, UK, Australia, Turkey and Ethiopia, united by a shared mission to accelerate the rate and rollout of electrification, and fast-track our renewable, electric future.

“We are facing our second major energy crisis in just four years. There has never been a more urgent moment to shift to renewable electrification. Today’s oil and gas crisis could cost households, businesses, and governments as much as $1 trillion,” said Bruce Douglas, Chief Executive Officer of the Global Renewables Alliance.

Electrification means expanding electricity systems to meet a greater share of humanity’s needs, and replacing the use of fossil fuels with electrified transport, heating, cooling, cooking, and industrial processes. As countries seek to strengthen energy security, reduce costs, and cut emissions, electrification is one of the most effective solutions available.

The campaign aims to galvanise stakeholders to take action and raise ambition, calling on governments to put electrification at the centre of their energy policies by working together to achieve 35% electrification by 2035 globally – a target supported by the best available science from the IEA and IRENA – and recently put forward by the COP31 incoming Presidency.  

The campaign urges governments to:

• Translate the collective global ambition into action via national and sub-national action plans, policies and electrotech deployment.
• Match increasing electricity demand with continued investment in renewable energy, modernised and expanded electricity grids, and energy storage.
• Advance international cooperation, by exchanging experience through bilateral and multilateral meetings, leveraging coalitions of ambition around the energy transition and deploying technical assistance to support electrification planning capacity.
• Mobilise investment and financing at scale by using public finance to crowd in private capital, while ensuring international finance institutions systematically integrate electrification into energy, climate, crisis response, and capacity-building support.